ISA is a founder promoter of the ASCI (Advertising Standards Council of India) Ensures truthfulness in advertising and safeguard against misleading representations and that advertisements are not offensive to accepted standards of public decency.
ASCI Code safeguards against indiscriminate use of advertising to promote products or acts hazardous to society.
ASCI Code ensures the observance of fairness in competition while protecting the consumers right to be informed of choices in the market place.
ISA has enunciated a code of ethical conduct for advertising in the outdoor medium. This code was put together in collaboration with advertising agencies, the Bombay Municipal Corporation and the outdoor media.
As a member of the World Federation of Advertisers (WFA) is engaged in the global discussion on use of women and children in F & B and Online Behavior Advertising (OBA)
During 2007, pro-actively interacted with the Ministry of Information and Broadcasting to have incorporated in the Cable TV Networks (Regulation) Act 1995 that the violation of the ASCI code will be seen as a violation of the said Act.