Objectives of ISA

To promote, maintain and uphold ethical and economic discipline in advertising.

To represent, protect, inform and guide advertisers in all matters related to advertising.

To help formulate and promote laws, codes and standards of advertising practice.

To monitor, measure and moderate the media in terms of cost, competition and viewership/readership/listenership.

To encourage and support the development of new media in order to propagate the fundamental right to freedom of information.