Background And Current Status

The Indian Society of Advertisers (ISA) was founded and registered as a company fifty seven years ago (1952) by a like minded group of large advertisers of those times. The original member companies and their representatives were:

CompanyRepresented by
Bata Shoe Company, Calcutta R. Ray, Publicity Manager
Birla Bros. Ltd., Calcutta Gangadhar Makheria, Secretary & Chief Accountant
Corn Products Co. (India) Ltd., Bombay P.H. Brown, Director
Glaxo Laboratories (India) Ltd., Bombay R. A. Haryott, Director
Parle Products Manufacturing Co. Ltd., Bombay P. Mohanlal, Director
Polson Ltd., Bombay Lt. Col. J.D. Kothawala, Director
Tata Industries Ltd., Bombay F.S. Mulla, Public Relations Officer
West End Watch Co., Bombay M.R. Bavier, Esq., General Manager

While registered as a company under section 25 of the Companies Act, it is a non-profit organization and is exempt from paying Income Tax under Section 11 of the 1.T. Rules 10 (23).

Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country,

Its membership includes almost all the large and prestigious advertisers like Asian Paints, Bata, Britannia, Cadbury, Castrol, Coca-Cola, Colgate-Palmolive, Dabur, Godfrey Phillips, Godrej, Hero Honda, Procter & Gamble, Hindustan Unilever , ITC, Mahindra, Marico, HCL,Reliance ADAG, UB Grop, MRF, Nestle, Nirma, Pepsi, P&G, Raymond, Reckitt, SmithKline Beecham, Tata Tea, Tata Motors, Titan and WIPRO, to name just a few. Among large Public Sector Enterprises who are members are companies like Air-India, Bharat Petroleum, Indian Oil and LIC.

Collectively, the membership of ISA accounts for two thirds of all annual advertising expenditures made in India.