Encouraging New Media
- Last Updated on Saturday, 25 February 2017 15:05
ISA has been constantly on the vigil to explore opportunities to enhance and exploit available media as well as to encourage new media for the benefit of advertisers
ISA played a crucial role in working with the Government to allow commercial broadcasting on Radio and Television in days when there were Government controlled/owned mediums.
It continues to provide information to its members through articles in its quarterly publication – NUTSHELL – which keeps them abreast of the developments of new mediums of advertising (e.g. Interactive, Internet, TV etc.).