Information And Guidance To Advertisers

The ISA has various publications to keep advertisers abreast of all happenings in the world of advertising.

ISA Publishes "Nutshell", a quarterly that carries articles of futuristic business importance, and Annual Directory of Important Dailies

Being a member of the World Federation of Advertisers (WFA), ISA has access to developments across the world in the field of advertising. It is therefore in a position to guide advertisers on issues like:

Advertising Briefing Procedures
Advertising Research Procedures
Agency Compensations and Contracts
Codes of Advertising
Media Selection and Planning

Agreement between Agency and Client (Draft)


Analytics for better consumer connect


Process for Advertising Agency Selection


WFA/EACA Global Guidelines on Pitching


Advisory on HD Feeds


Model Broadcasting Contract


Presentation by Jeremy, speaker from UK, to ISA audience on “Client-Agency Relationship Enhancement”.