How to think differently- Session by Mr. R. Sridhar on November 27, 2019

   

Mr. R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers on November 27, 2019

Marketing is not a child’s play, but, R Sridhar could make it look like one with his easy and simplified approach. It literally looked like a play zone with every table being equipped with colorful boxes of play dough, the smiley yellow balls and bubble making bottles. Sridhar used various techniques to stimulate the thinking process of the attendees. He made them create things from play dough within 30 seconds, draw pictures from letters and wander their imagination beyond geographical boundaries.

Sridhar emphasized how each one of us is creative but we don’t let our creativity come out. “We all have various expressions of creativity and various ways to reach there…we are all creative. It’s just that we don’t get enough opportunity to practice our creativity...either because the opportunity doesn’t exist or due to our own inhibitions,” he added.

Sridhar, who is also a TEDx speaker, recommended that we must motivate ourselves by imagining the outcome of the success every time we make a pitch that looks very ambitious. “One of the key things that can help you motivate is to imagine life after success. Imagining the success will be so motivating that we would actually drive harder. Most of the times we don’t imagine this.” Sridhar also spoke about the need to brainstorm for ‘barriers and not just ideas’ alone. “It is very important to identify the barriers. Once you have done that make it a challenge and ensure that we resolve them all,” he added.

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Special session on Tech Stack Marketing Options to the ISA members held on September 18, 2019

 

The ISA had organized a special session on September 18, 2019 for the members when Mr. Waheed Bidiwale, Global Vice President – Strategy & Consulting, Verticurl, a WPP Company delivered a session on the topic of “Full tech stack marketing options: Players in the market; Pros n Cons; How it can influence at each point of consumer journey”.

Mr. Bidiwale spoke elaborately with illustrations and details. Following were some of the key elements that were covered in his session.

  • The most important objective for the Marketing Technology Strategy to achieve the challenges in path of achieving the Marketing Technology,
  • Reasons for managing Customer journeies
  • MARTECH STACK components
  • MARTECH driving ROI
  • Reasonable time frame from implementation to ROI on MARTECH

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The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

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The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

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The WFA Forum in partnership with the ISA was held in Mumbai on July 03, 2019. It was a well-attended session despite the travel challenge posed by the monsoon weather in Mumbai!

The facilitators were Mr. Robert Dreblow, Global Head of Marketing Services, WFA and Ms. Julia, Manager, Global Marketing Services, WFA.
In the first session on “The future of Client-Agency relationships”, agency stalwarts were the panelists who brought out finer elements for healthier client-agency partnerships:

  • Mr. Tarun Rai, Chairman & Group CEO, South Asia, Winderan Thompson
  • Mr. Ashish Bhasin, CEO- Greater South and Chairman & CEO – Dentsu Aegis Network, India
  • Mr. N. S. Rajan, Managing Director, Ketchum Sampark
  • Mr. Prasun Basu, President – South Asia, Nielsen

After the above session there was an interesting interaction with the audience.
In the second session , towards “Effective Global Agency Management” experiences towards becoming more effective clients with proper motivation and collaboration wer shared by

  • Ms. Rohini Miglani, Director, Integrated Communication, APAC, P&G
  • Mr. Vivek Srivatsa, Head of Marketing, Passenger Cars, Tata Motors

The above session had a workshop with excellent participation of the Advertiser members of the WFA and the ISA who were present.
In the third and final session, on the “The Rise of Influencer Marketing”, Ms. Julia presented the results of a recent survey. There was then a session by:

  • Ms. Manasi Narasimhan, VP & Head – Marketing & Communications, South Asia, Master Card, sharing how effectively their organization worked with influencers globally and the great learnings that emerged.

Secretary General of the ISA Mr. Y Harakrishnan thanked Mr. Robert Dreblow, Ms. Julia for having come and led the sessions so well, all panelists and speakers of the three interesting sessions, Mr. Bharat Patel for his inputs all along, Mr. Sunil Kataria for his overall support and Mr. Atul Agrawal for the excellent hosting.

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The ISA CEO Conference held on March 18, 2019

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The ISA CEO Conference held on March 18, 2019

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Our members would perhaps be aware that your Indian Society of Advertisers (ISA) is one of the founders of ASCI.

We are glad to share here the banner from Advertising Standards Council of India (ASCI) inviting advertisers to become their members.

If you are already a member ASCI, we would be happy to hear such update from you at our email ID This email address is being protected from spambots. You need JavaScript enabled to view it.

Sunil Kataria is re-elected Chairman of the ISA 2018-19

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Sunil Kataria is re-elected Chairman of the ISA 2018-19

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WFA: The value of Advertising

The role and value of advertising. This presentation will consider the role and value of advertising based on the following questions..

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Sunil Kataria is elected Chairman of the ISA

Media Release :

Sunil Kataria is elected Chairman of the ISA

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Session by ISA Chairman Mr. Saugata Gupta in the 15th edition of exchange4media conclave on Oct 08, 2015 in Mumbai

“The 15th edition of exchange4media Conclave was held in Mumbai on October 08, 2015 on the topic of “Making technology work for Marketing”.   Sir Martin Sorrel, CEO, WPP, Mike Amour, President – APAC, Starcom MediaVest Group and Mr. Saugata Gupta, ISA Chairman and MD & CEO, Marico Limited were amongst the eminent speakers.   We present here the link of the session by the ISA Chairman from the conclave”

https://www.youtube.com/watch?v=LuHWbsrg0iY&feature=youtu.be

There were two programs held on the topic of Client-Agency relationship enhancement during March 2015. Mr. Jeremy Caplin, CEO, Aprais Worldwide, from UK, facilitated the sessions both in Mumbai & Delhi. The ppt used by Mr. Caplin is also seen in this

March 10, 2015 Mumbai: Total audience had 49 people including 24 advertisers and 8 from agencies another invitees. The talk of Jeremy was followed by an interesting panel discussion on issues and ways to tackle them.

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March 12, 2015, Delhi: We an audience of 41 including 18 advertisers 13 from agencies and other invitees. Here too an very interactive panel discussion followed the talk by Jeremy.

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