Sunil Kataria is elected Chairman of the ISA

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Sunil Kataria is elected Chairman of the ISA

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Session by ISA Chairman Mr. Saugata Gupta in the 15th edition of exchange4media conclave on Oct 08, 2015 in Mumbai

“The 15th edition of exchange4media Conclave was held in Mumbai on October 08, 2015 on the topic of “Making technology work for Marketing”.   Sir Martin Sorrel, CEO, WPP, Mike Amour, President – APAC, Starcom MediaVest Group and Mr. Saugata Gupta, ISA Chairman and MD & CEO, Marico Limited were amongst the eminent speakers.   We present here the link of the session by the ISA Chairman from the conclave”

There were two programs held on the topic of Client-Agency relationship enhancement during March 2015. Mr. Jeremy Caplin, CEO, Aprais Worldwide, from UK, facilitated the sessions both in Mumbai & Delhi. The ppt used by Mr. Caplin is also seen in this

March 10, 2015 Mumbai: Total audience had 49 people including 24 advertisers and 8 from agencies another invitees. The talk of Jeremy was followed by an interesting panel discussion on issues and ways to tackle them.

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March 12, 2015, Delhi: We an audience of 41 including 18 advertisers 13 from agencies and other invitees. Here too an very interactive panel discussion followed the talk by Jeremy.

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Appointment of members (directors) to the Executive Council of the ISA

As per the Scrutinizer's Report dated 22nd April, 2015, Ms. Beena Koshy, Mr. Chandrasekar Radhakrishnan, Mr. Abraham Alapatt, Mr. Atul Agrawal, Mr. Samir Singh and Mr. Ajoy Hiro Chawla are being appointed as Members of the Executive Council of the Indian Society of Advertisers (ISA), after obtaining approval from the members of the ISA, through postal ballot voting process

Ms. Beena Koshy is Vice President and Head - Advertising & Brand Development, Bajaj Electricals Ltd.

Mr. Chandrasekar Radhakrishnan is Head – Communication, Nestle India Limited.

Mr. Abraham Alapatt is Chief Innovation Officer & Head - Marketing and service quality of Thomas Cook (I) Ltd.

Mr. Atul Agrawal is Vice President- Corporate Affairs, Group Corporate Communications of Tata Services Limited.

Mr. Samir Singh is Executive Director -Personal care, Hindustan Unilever Ltd.

Mr. Ajoy Hiro Chawla is Senior Vice President & Chief Strategic Officer, Titan Company Ltd


Advertisements on High Definition(HD) TV channels - Forum Discussion

Last year (in Feb 2012) your ISA had issued an advisory. The same was again circulated this April (2013). Members may let us know if they have gone through the same.

Members are welcome to share their comments/views about the topic that is being discussed widely.
Click here for the discussion.

Marico’s CSR arm to launch Innowin magazine

‘Innowin’, a quarterly magazine committed to creating a culture of innovation in India, is due to be launched soon. The magazine is promoted by Marico Innovation Foundation and conceptualised and produced by Spenta Multimedia. It will be made available at all leading bookstores and newsstands across India, as well as through subscription.


Stephan Loerke's speech and interaction on Nov. 19, 2012

Dear all,

The program of the 19th evening went in an excellent manner. The participants were so happy that some of them called up the next day too, to compliment. Thanks to all Executive Council members for having supported by their personal presence and otherwise. It was an august audience of 40 people comprising our media members, ISA's member companies and from other bodies as ASCI & AAAI as you would see in the images attached. There was a good number of responses to the invitation sent from ISA secretariat. Special acknowledgement to Mr. Bharat Patel's for his contribution in the process of inviting. Thanks to Mr. Kurush Grant for all support.


60th AGM - Excerpts from Chairman’s Speech


We could see total ad spend of about Rs.27, 000 Cr during the year 2011, almost the same of 2010, but this has been in spite of certain challenges and also there have been companies who, individually, have spent more than previous year. Challenges during the year were like need to reinforce our strong stance of self-regulation, formation of Joint Industry Body, advisories, etc. Ad spends of 2012 are estimated to grow by 13%. Internet and digital ad spends would grow even more.


Indians to challenge cap of advertisements at 12 minutes per hour

The Telecom Regulatory Authority of India (TRAI) issued a notification in May that restricted advertisements to 12 minutes per hour. This included advertisements on the channels' in-house promotions. Whilst the Cable Television Networks Rules 1994 prescribes the same advertising limit, TRAI notification was far more restrictive, also banning drop-down advertisements as well as those that occupy a part of the screen.


WFA: The value of Advertising

The role and value of advertising. This presentation will consider the role and value of advertising based on the following questions..


ISA Chairman in WFA meet April 2011 China

The WFA (World Federation of Advertisers) held their 58thAnnual General Meeting & Executive Committee Meeting on the 14th and the National Association Council meeting on the 15h April, 2011 in China. Venue was Crown Plaza Hotel, Beijing.