The WFA Forum in partnership with the ISA was held in Mumbai on July 03, 2019. It was a well-attended session despite the travel challenge posed by the monsoon weather in Mumbai!

The facilitators were Mr. Robert Dreblow, Global Head of Marketing Services, WFA and Ms. Julia, Manager, Global Marketing Services, WFA.
In the first session on “The future of Client-Agency relationships”, agency stalwarts were the panelists who brought out finer elements for healthier client-agency partnerships:

  • Mr. Tarun Rai, Chairman & Group CEO, South Asia, Winderan Thompson
  • Mr. Ashish Bhasin, CEO- Greater South and Chairman & CEO – Dentsu Aegis Network, India
  • Mr. N. S. Rajan, Managing Director, Ketchum Sampark
  • Mr. Prasun Basu, President – South Asia, Nielsen

After the above session there was an interesting interaction with the audience.
In the second session , towards “Effective Global Agency Management” experiences towards becoming more effective clients with proper motivation and collaboration wer shared by

  • Ms. Rohini Miglani, Director, Integrated Communication, APAC, P&G
  • Mr. Vivek Srivatsa, Head of Marketing, Passenger Cars, Tata Motors

The above session had a workshop with excellent participation of the Advertiser members of the WFA and the ISA who were present.
In the third and final session, on the “The Rise of Influencer Marketing”, Ms. Julia presented the results of a recent survey. There was then a session by:

  • Ms. Manasi Narasimhan, VP & Head – Marketing & Communications, South Asia, Master Card, sharing how effectively their organization worked with influencers globally and the great learnings that emerged.

Secretary General of the ISA Mr. Y Harakrishnan thanked Mr. Robert Dreblow, Ms. Julia for having come and led the sessions so well, all panelists and speakers of the three interesting sessions, Mr. Bharat Patel for his inputs all along, Mr. Sunil Kataria for his overall support and Mr. Atul Agrawal for the excellent hosting.

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The ISA CEO Conference held on March 18, 2019

Media Release :

The ISA CEO Conference held on March 18, 2019

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Our members would perhaps be aware that your Indian Society of Advertisers (ISA) is one of the founders of ASCI.

We are glad to share here the banner from Advertising Standards Council of India (ASCI) inviting advertisers to become their members.

If you are already a member ASCI, we would be happy to hear such update from you at our email ID This email address is being protected from spambots. You need JavaScript enabled to view it.

Sunil Kataria is re-elected Chairman of the ISA 2018-19

Media Release :

Sunil Kataria is re-elected Chairman of the ISA 2018-19

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WFA: The value of Advertising

The role and value of advertising. This presentation will consider the role and value of advertising based on the following questions..

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Sunil Kataria is elected Chairman of the ISA

Media Release :

Sunil Kataria is elected Chairman of the ISA

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Session by ISA Chairman Mr. Saugata Gupta in the 15th edition of exchange4media conclave on Oct 08, 2015 in Mumbai

“The 15th edition of exchange4media Conclave was held in Mumbai on October 08, 2015 on the topic of “Making technology work for Marketing”.   Sir Martin Sorrel, CEO, WPP, Mike Amour, President – APAC, Starcom MediaVest Group and Mr. Saugata Gupta, ISA Chairman and MD & CEO, Marico Limited were amongst the eminent speakers.   We present here the link of the session by the ISA Chairman from the conclave”

https://www.youtube.com/watch?v=LuHWbsrg0iY&feature=youtu.be

There were two programs held on the topic of Client-Agency relationship enhancement during March 2015. Mr. Jeremy Caplin, CEO, Aprais Worldwide, from UK, facilitated the sessions both in Mumbai & Delhi. The ppt used by Mr. Caplin is also seen in this

March 10, 2015 Mumbai: Total audience had 49 people including 24 advertisers and 8 from agencies another invitees. The talk of Jeremy was followed by an interesting panel discussion on issues and ways to tackle them.

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March 12, 2015, Delhi: We an audience of 41 including 18 advertisers 13 from agencies and other invitees. Here too an very interactive panel discussion followed the talk by Jeremy.

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