WFA: The value of Advertising
- Created on Monday, 12 December 2011 00:00
The role and value of advertising.
This presentation will consider the role and value of advertising based on the following questions:
1. What does advertising do?
2. Why do companies advertise?
3. What is the consumer benefit of advertising?
4. What are the benefits of advertising to society?
5. What advertising CANNOT do
6. What contribution does the marketing industry make?
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