ISA won the inaugural WFA President's Awards in Istanbul
- Created on Friday, 07 May 2010 20:45
The outgoing WFA President, Bernhard Glock recognized the Indian Society of Advertisers' excellence in global industry leadership.
More specifically, ISA was recognized for getting legislative recognition of self-regulatory codes. (The rerence is to ISA's successful persuasion of the Indian government to reinforce the advertising self-regulatory Code with a legal backstop.) Membership of the self-regulatory body increased by 36%. Compliance with the code increased from 79% to 94%.