ISA Knowledge Series
The ISA Knowledge Series has been revived to help us keep abreast of the latest happenings in the advertising and marketing world. We will share new ideas on a variety of issues related to Marketing and Advertising so that our teams can be on the cutting edge in our branding and promotions.
In the first session, Shrikant Sarda who holds 4 patents in the field of AI, ML, and Data analytics took us through how some of the brands are positioning their products and services, forging new partnerships to elevate the consumer experiences, key areas that need to be covered while deciding overall Marketing approach/strategy and how while Metaverse holds immense potential there is a need to have robust data privacy & security, cyber security regulations and mental wellness guidelines.
Various brand teams travelled from across the country to attend the session. We thank each one of you for your active participation. For future sessions, Narendra & Shreya will be happy to receive topics of interest and names of eminent speakers who could be invited to share their expertise. If anyone in your team wishes to join as a speaker on a subject that will be most welcome. The series will use a mix of physical and virtual training sessions, articles, and video links. We will be happy to receive your support and direct involvement in organizing these events.
