Hitting start!

There’s always a first time, and rightly so, ISA has now decided to do a digital newsletter!
As the apex body of advertisers in India, we stand committed to keeping our cohorts informed about what’s trending in our world. And hence, we're turning a fresh page with a quarterly newsletter.
The objective of this newsletter is to continue to pick up issues of interest for advertisers and provide a point of view on current industry matters.

Cheers to new beginnings!

For the last 70 years, as you are aware, ISA has been championing various industry causes, and protecting the advertisers’ interests.
Since we’re big on what our industry wants, it comes as no surprise that we’re keen on busting the myths associated with the latest trending work - which is none other than gaming.
Hence, our first ISA newsletter in this format looks at the gaming industry.

What does it take to be a truly transformational leader?

Transformation is a much over-used word. Not every set of changes equals to transformation. Transformation means holistic change, that has significant impact – altering the form and destiny of a business or organisation. And given the pace and magnitude of changes and disruptions in our environment, such holistic transformation has become critical to survive and thrive.

Marketers curve to leverage gaming

The Indian media industry is standing at the cusp of exciting change. While the increase in access to mediums like TV and Digital is increasing the addressable audience, fragmentation is making it challenging to reach these audiences in an engaging manner.
At the same time, the possibility that digital holds for rich engagement with consumers is exciting for marketers. Digital is rapidly changing the way in which consumers buy and interact with brands. To me, the next big opportunitythat marketers should be excited about is gaming.

Where is the ‘mouse’ of the gaming industry moving?

Experts speak about the factors that can overturn the trivial perception of the gaming industry, the impact of the Metaverse on it and the industry’s way ahead Eularie Saldanha It is not alien to hear a child cry over a video game, or an adult swoon over his or her PlayStation.
However, courtesy the pandemic, although ill-fated, and the boom of mobile and affordable internet - gaming has become more than just a pass time.