ISA Knowledge Series

ISA has decided to revive Knowledge Series!
As the apex body of advertisers in India, we stand committed to keeping our cohorts informed about what's trending in our world. And hence, we're turning a fresh page with ISA Knowledge Series.
The objective of this Knowledge Series is to share new ideas on a variety of issues related to Marketing and Advertising so that our teams can be on the cutting edge in our branding and promotions.

Driving digitalization forward:
A key transformation journey for NIVEA India

Today's consumers are looking at omnichannel sophistication and personalized brand experiences which therefore encourages organizations to relook at their strategy and put their best forward. True transformation relies on restructuring specific organizational characteristics to meet evolving consumer demands and create lasting change.

The future of TV is here. Its audience is focused and highly
measurable. Is your brand experimenting with it already?

No matter where you lie on the continuum between linear and digital TV it is increasingly clear that consumer consumption of content across delivery platforms will continue to explode in the days to come and the unification of TV is all but a given. The question to ask is have you started working on a planning framework to truly harness its power yet?

The Rise & Rise of Connected TV

Combining the best aspects of digital video & Television, Connected TV (CTV) is the latest force you just can't ignore. Read the 3 things to consider when thinking about CTV.

Preparing for connected TVs - the opportunity
for advertisers

For advertisers, this is a really exciting proposition which means brands can marry the big screen and the high-quality experience of TV ads with the accuracy of targeting and measurability seen already in digital.

Unlocking the Power of Connected TV in India a
Promising Advertising Avenue to Explore

Learn about the potential, developments in the other markets, and current challenges for connected TV.