Webinars and Seminars

ISA runs intensive training courses, seminars and workshops on different aspects of advertising adding to the members' knowledge and skills and learn new techniques in the field of advertising at affordable costs.

How to think differently- Session by Mr. R. Sridhar on 27.11.19

Created on Wednesday, 27 November 2019 14:42

Mr. R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers on November 27, 2019
Marketing is not a child’s play, but, R Sridhar could make it look like one with his easy simplified approach. It literally looked like a play zone with every table being equipped with colorful boxes of play dough, the smiley yellow balls and bubble making bottles.

Sridhar used various techniques to stimulate the thinking process of the attendees. He made them create things from play dough within 30 seconds, draw pictures from letters and wander their imagination beyond geographical boundaries. Sridhar emphasized how each one of us is creative but we don’t let our creativity come out. “We all have various expressions of creativity and various ways to reach there…we are all creative. It’s just that we don’t get enough opportunity to practice our creativity...either because the opportunity doesn’t exist or due to our own inhibitions,” he added.
Sridhar, who is also a TEDx speaker, recommended that we must motivate ourselves by imagining the outcome of the success every time we make a pitch that looks very ambitious. “One of the key things that can help you motivate is to imagine life after success. Imagining the success will be so motivating that we would actually drive harder. Most of the times we don’t imagine this.”
Sridhar also spoke about the need to brainstorm for ‘barriers and not just ideas’ alone. “It is very important to identify the barriers. Once you have done that make it a challenge and ensure that we resolve them all,” he added.

Special session on Tech Stack Marketing Options to the ISA members held on September 18, 2019

Created on Wednesday, 18th September 2019

The ISA had organized a special session on September 18, 2019 for the members when Mr. Waheed Bidiwale, Global Vice President – Strategy & Consulting, Verticurl, a WPP Company  delivered a session on the topic of “Full tech stack marketing options: Players in the market; Pros n Cons; How it can influence at each point of consumer journey”.

Mr. Bidiwale spoke elaborately with illustrations and details.  Following were some of the key elements that were covered in his session.

  •     The most important objective for the Marketing Technology Strategy to achieve, 
  •     The challenges in path of achieving the Marketing Technology, 
  •     Reasons for managing Customer journeys
  •     MARTECH STACK components
  •     MARTECH driving ROI
  •     Reasonable time frame from implementation to ROI on MARTECH

A well-attended Workshop organized by the ISA on December 10, 2015

Created on Saturday, 09 January 2016 00:58

ISA had a very interesting, interactive workshop attended by over 90 participants from different industries – consumer goods, retail, durables, media, ad agencies and researchers – on the topic of developing consumer insights to stimulate brand growth. The workshop was conducted by the marketing guru Paddy Rangappa, who has over 25 years’ experience across marketing disciplines in blue-chip FMCG (Procter & Gamble) and retail (McDonald’s) companies in India, Indonesia, Singapore and the Asia Pacific Middle East Africa region. His last job was Vice-President – Brand Development for McDonald’s in the region. Paddy is also the author of Been There Bungled That (Random House), a regular columnist at The Hindu, a leading Indian newspaper, and an accomplished public speaker. In Paddy’s words, “Today ‘insight’s is one of the most over-used words in business lexicon is ‘insights’. In a way that’s good because it shows companies realize they need insights. But it’s also not so good because we are overusing ‘insights’ to cover everything, from business data to consumer research findings and many things in between.”

Saugata Gupta, Chairman – ISA and Managing Director & CEO, Marico Limited said: “Given the complexity of marketing to an ever changing consumer set in the new global economy, it has become imperative to go beyond conventional marketing methodology and move into an area where one can understand the consumer better. Consumer Insight & Research are key to understand the consumer’s mind and why he/she makes a certain purchase and to project what could occur in the future. The clearer the insight, the more accurate the foresight and the effectiveness in business”.

The workshop showed how to connect with today’s hyper-busy, always-digitally-engaged consumers with real consumer insights; how to follow a systematic process to develop insights starting from data; and how to use the insights to develop a business and marketing plan. The workshop was full of real, live examples and participants were engaged to contribute through numerous exercises.

Everyone was engaged and energised. Participants of the workshop said that the session was very useful and they learned things they could apply in their jobs.

Well attended workshop held by the ISA in Bengaluru on September 26, 2016 on "Digital Measurement"

Created on Wednesday, 26 October 2016 15:30

The audience were given a brief idea about the ISA and its services.

After inaugural words by the ISA’s Vice Chairman for South India Mr.Chandru Kalro in presence of Executive Council Member, Mr.Ajoy Chawla, the first session was by GroupM’s Mr.Harish Nair. Other sessions were by speakers from Millward Brown, Comscore, Nielsen India & ‘22 Feet Tribal Worldwide’ followed by a panel discussion regarding robustness and transparency of cross-media digital measurement and transparency. Panellists were in a good blend from Advertisers, Publishers, Measurement and Ecom Companies.

Venue(hall in ITC Infotech Park) and AV support devices were by courtesy ITC Limited. Standees placed in the venue were by courtesy TTK Prestige Limited.

From our wrapping up session amongst the advertiser participants and from their feedback the following points in summary emerged.

  • The ISA having come and done a workshop in South India was highly commended.
  • About six new topics were suggested by the group for further programs by the ISA in south India.

ISA seminar on Consumer Insights held on Dec. 15, 2015

Created on Tuesday, 15 December 2015 14:42

ISA had a very interesting, interactive workshop attended by over 90 participants from different industries – consumer goods, retail, durables, media, ad agencies and researchers – on the topic of developing consumer insights to stimulate brand growth. The workshop was conducted by the marketing guru Paddy Rangappa, who has over  25 years’ experience across marketing disciplines in blue-chip FMCG (Procter & Gamble) and retail (McDonald's) companies in India, Indonesia, Singapore and the Asia Pacific Middle East Africa region. His last job was Vice-President – Brand Development for McDonald’s in the region. Paddy is also the author of Been There Bungled That (Random House), a regular columnist at The Hindu, a leading Indian newspaper, and an accomplished public speaker. 

In Paddy’s words, “Today ‘insight’s is one of the most over-used words in business lexicon is ‘insights’. In a way that’s good because it shows companies realize they need insights. But it’s also not so good because we are overusing ‘insights’ to cover everything, from business data to consumer research findings and many things in between.”

Saugata Gupta, Chairman - ISA and Managing Director & CEO, Marico Limited said:

“Given the complexity of marketing to an ever changing consumer set in the new global economy, it has become imperative to go beyond conventional marketing methodology and move into an area where one can understand the consumer better. Consumer Insight & Research are key to understand the consumer’s mind and why he/she makes a certain purchase and to project what could occur in the future. The clearer the insight, the more accurate the foresight and the effectiveness in business”. 

The workshop showed how to connect with today’s hyper-busy, always-digitally-engaged consumers with real consumer insights; how to follow a systematic process to develop insights starting from data; and how to use the insights to develop a business and marketing plan. The workshop was full of real, live examples and participants were engaged to contribute through numerous exercises.

Everyone was engaged and energised. Participants of the workshop said that the session was very useful and they learned things they could apply in their jobs.

Seminar on “Harnessing the Power of Digital Advertising” went extremely well on May 14, 2013

Created on Tuesday, 14th May 2013

Highlights:

  • Sponsorship support by HUL and IOCL
  • Inauguration by Mr. R. Ramakrishnan from our EC 
  • Cream of speakers including Rob Norman – GroupM’s Global Digital Chief, Anuradha-Senior VP -Vodafone, Karthik-Media Services Manager (HUL) and others as seen in the attachment and Panel Moderation by Associate Director of Ernst & Young Bharat Rajamani
  • Speakers were organized from a mix of Advertisers, Media Agencies and a Multinational Internet Corporation
  • Audience of 49 members who paid and participated - Highest ever of any ISA seminar over recent years 
  • ISA non-member participation this time also
  • In the context of trade closure, all requirements of the seminar such as speaker mementos, participant mementos, seminar pads, banner, standees etc had been met in a flawless manner
  • Profuse compliments by speakers and participants about organization of the seminar and persuasion  
  • Photo coverage of the event in “Impact” magazine to be followed by a Corporate Image Building article next week.   Thanks to GroupM India, all speakers  & participants, E &Y’s Bharat Rajamani who helped design the program flow and moderated ;the two panel discussions, the staff of the secretariat for their back office work and our associates who helped create brochures, event site, and other program related items  as per our concept.  

Understanding Marketing ROI

Created on Friday, 14 September 2012 19:53

It is great pleasure to share that the Seminar on “Understanding Marketing ROI” went very well as the participants’ enthusiasm, feedback and appreciative emails convey. There were 43 participants from 25 companies in total.

Mr. Hemant Bakshi’s nod to Title Sponsor from HUL gave an excellent fillip. Mr. N. Srikumar’s Associate Sponsorship from IOCL supplemented it.

Mr. Bharat Patel’s word got us participants from Hindustan Pencils and through AAAI as he wrote to them . Mr. Kurush Grant saw to 8 nominations from the ITC. Mr. Narendra Ambwani’s word drew participant from Godrej Consumer. Mrs. Paulomi’s Raymond contact got us two nominations.

Mr. R. Ramakrishnan gave a flying start with his inaugural speech that highlighted the seminar topic and also about the ISA. His contribution during Prof. Arora’s session added up. Mrs. Paulomi Dhavan joined in the evening. Before presenting mementos to speakers and participants, she made some key take-home points, recalled about other knowledge series programs done by the ISA & invited companies work still closely with us.

Prof. Ashok Arora of MDI, Gurgaon and Mr. Bharat Rajamani of Ernst & Young delivered sessions of insights on Marketing ROI perspectives.

Sessions in good blend of experience, practicability & insights came from vibrant speakers viz Mr. G.K. Suresh of ITC, Mr. Anshul Asawa of HUL, Mr. N. N. Rao of IOCL, Mr. Inderjeet Singh of P&G and Mr. Arun Sharma of Airtel. It was an excellent support that way from Messrs. Kurush Grant, Hemant Bakshi (and Abhiroop), N. Srikumar, Kainaz Gazder and Bharat Bambawale respectively, as they introduces these colleagues of theirs to us. The sessions were of that interest that audience did not mind a slight stretch of the day.

After the seminar before close of day, we showed live the new ISA website under process to the participants. I was sharing about the inputs from Mr. Narendra Ambwani. Members liked the new features and creation of forum that provides for their involvement, interaction, exchange of ideas, presenting queries and sharing expertise.

The ISA was complimented on having done such a seminar. We will also make this linger further through creating a network for interaction with these participants, uploading interesting pieces from the seminar in to our website, sharing the seminar presentations with the participants and so on.

Right from the announcement through the completion of the seminar, there were very concerted efforts in all aspects of organizing & conducting, particularly in roping in as many nominations as possible. I gladly acknowledge the team work by the staff of the secretariat all along.

Sustainability Marketing Perspective

Created on Friday, December 15, 2011

While a lot of discussions and seminars have attempted to address the issue of Sustainability ( a serious concern in the current context), some appreciable work has happened on How Marketing Practices can contribute to this new Global focus of Sustainable Development.
This 1-day seminar was held at the ITC Grand Central, Mumbai on Thursday, December 15, 2011.
The seminar that we brought on “Sustainability Marketing Perspectives”, in association with our knowledge partners, IIM Kozhikode attempted to address further in this area - by sharing knowledge, insights and research data on consumer behavior.
Chairman Mr. Bharat Patel and board member Mr. Narendra Ambwani jointly inaugurated the session.
Our esteemed panel of speakers from IOCL, HUL, P&G, Bajaj Electricals and Asian Paints add the practical side of this implementation.
The attached leave-behind-docket from the seminar was much liked by the members who said that they would like to cascade the same across their colleagues in the respective organizations.
Download The Document: https://bit.ly/3CihVIW

Seminar on Social Media on the 25th March 2011

Created on Friday, 25th March 2011

Glad to share that the seminar on Social Media on the 25th March, 2011, went extremely well.

There were 42 participants, a  very good number.  Thanks to Mr. Aditya Save, Mr. Iyer  and Ms. Paulomi Dhawan for having nominated good number of participants from their organizations.

We had with us  Mr. Jimmy Anklesaria of ISA Executive Council welcoming the audience and inaugurating the day’s program lighting the traditional lamp.  

The keynote address by Mr. Srikanth Srinivasamadhavan was a wonderful start for the day !    Many participants have asked for his presentation.   He has gladly provided too.

M/s Social Wavelength, partners for the conduct of the different sessions did very commendably.   Their joint CEOs Messrs. Sanjay Mehta and Hareesh Tibrewala were teamed up with six other speakers.  Each session invoked good amount of audience interaction.   

Chairman Mr. Bharat Patel spoke later to the audience highlighting the services that ISA renders to the advertising community.